Focus DIY Details

Focus Do It All  Online DIY Shop Site Includes Some Good Design Ideas And DIY Advice Pages

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    About Focus DIY

    Focus Wickes is the second largest UK DIY retailer in terms of turnover. Through its Focus and Wickes branded stores, the Group offers an extensive range of home improvement products to both DIY and trade customers. This dual brand approach is unique in the UK DIY Market and allows the Group to access the broader UK RMI Market. Following a number of acquisitions, as at 30 April 2003, the Group operated 282 Focus stores, 150 Wickes stores and one Focus Wickes Warehouse, with a total of approximately 13 million square feet of net selling space (including 2.2 million square feet of outdoor selling space).

    Focus aims to be the store of choice and convenience for DIY and gardening products in each of its local markets. Focus stores target DIY customers seeking to undertake light home improvement and maintenance projects and offer a comprehensive range of DIY and gardening products. These stores are well distributed nationally, with a significant portion located in smaller towns, where Focus stores trade most profitably. The Group's strategy for the location of its Focus stores is to open new stores principally in similar smaller town locations.

    Wickes is an established brand within the UK DIY Market and is highly differentiated from its competitors. Wickes stores are designed to appeal to serious DIY customers, who carry out more complex projects, and tradesmen, who undertake general repairs, maintenance and improvement projects for households. These customers are more demanding in terms of service, quality and price. The Directors believe that Wickes meets these expectations by offering a targeted range of primarily own brand, competitively priced home improvement products, with particular emphasis on building products, such as timber, bricks and cement. In addition, Wickes stores offer a range of kitchens, conservatories, bathrooms and bedrooms, which are sold through in-store showrooms. The Group's key objectives for its Wickes business are to achieve broader coverage in its target market and for Wickes to be established as the destination store for home improvement.


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