Home Site of the High St Store Includes the fantastic
petite and tall women's collections
Principles is all about classic modern style with a twist. Made for
women who appreciate effortless elegance, our sophisticated feminine
looks combine to create a beautifully balanced wardrobe.
As a business, Principles is all about people. Proud to be part of
something special, our people's passion for fashion is the inspiration
behind our uniquely stylish collections.
Principles was formed in 1984 to give professional women stylish,
quality clothes at affordable prices.
In October 2001, Principles was bought from Arcadia Group Plc to form
part of our new company Rubicon Retail Ltd, which also owns Warehouse.
We now have 70 Principles in high streets nationwide, as well as over
140 concessions in leading department stores. We also have plans to
open a further 4 stores and 4 concessions before Christmas 2003.
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