Principles Details

Principles Home Site of the High St Store Includes the fantastic petite and tall women's collections

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    About Principles

    Our style
    Principles is all about classic modern style with a twist. Made for women who appreciate effortless elegance, our sophisticated feminine looks combine to create a beautifully balanced wardrobe.

    Our culture
    As a business, Principles is all about people. Proud to be part of something special, our people's passion for fashion is the inspiration behind our uniquely stylish collections.

    Our history
    Principles was formed in 1984 to give professional women stylish, quality clothes at affordable prices.

    In October 2001, Principles was bought from Arcadia Group Plc to form part of our new company Rubicon Retail Ltd, which also owns Warehouse.

    We now have 70 Principles in high streets nationwide, as well as over 140 concessions in leading department stores. We also have plans to open a further 4 stores and 4 concessions before Christmas 2003.


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